Function

Visitors are generated only by time-consuming and cost-intensive SEO, SEM or other expensive advertising measures and then they’re gone again. And it’s even more frustrating if their departure or exit results from a lack of time or an offer which happens to be unavailable in your IBE. The GIATA Exit Agent allows visitors to your portal the opportunity when leaving your website to save their individual travel preferences in a simple form, and that’s all it takes for you to then automatically send them individually tailored offers in the future, which are even checked for vacancies.

It only takes a few seconds for visitors to your website to sign up and, after an interval of their choice, they will receive all the prices, pictures and information for their dream offer via email – including a deep link to the actual offer in your IBE. In this way you can stay in permanent contact with your website visitors, as well as increase your brand exposure.

Scope of Application

- On the travel portal or via a small window with a form.
- At the travel agency/call centre by enquiring with customer at the end of the conversation (request and entry of the travel preferences and the email address are carried out by the travel agent).

Advantages

- The Exit Agent combines unused potential sales volume with perfect customer service
- The Exit Agent helps keep your brand and offers fresh in your customer's mind – on average 16 additional approaches per customer
- Users of the Exit Agent show willingness to book with your brand

Requirements

Due to the fact that the Exit Agent requires access to image and text files from the IHG, you will require an appropriate licence for this product, as well as an additional licence for an IBE, which conforms with GIATA.