Function

The GIATA CatPad Agent turns your company’s travel catalogues into the ultimate support and research tool for iPads – for use at the sales counter, in mobile sales, on customers’ iPads and the iPads of almost 1 million German iPad users (increasing daily) – and all this for the unbeatable price of just 60 EUR per year*.

Over 1,000 (print) catalogues by almost all the big-name tour operators can be easily selected and downloaded via the tour operator or full-text search function and offer a host of intelligent functions: simple, relaxed browsing through the catalogues, index and full-text search functions within the catalogue, catalogue-wide bookmarks, display of vacancy-checked prices in the header of the catalogue pages based on the travel criteria entered, as well as a direct link to the detail view of the offer or directly to your booking engine.

In addition to the tour operators’ current texts and pictures (including all updates), the detail view also provides the location of the hotel and local area information on built-in Google Maps pages, as well as climate diagrams on an interface specially designed for iPads.

Available free of charge in the Apple AppStore, the GIATA CatPad Agent displays a selection of participating travel agents on entering a postal code or an individual code. Alternatively, your app can be found extremely easily by every (!) iPad user using the built-in Google Maps selection function.

This means that you can (with a link to the app plus your travel agency code) advertise your app on your website, in email marketing or in your email signature at all times – alternatively, you can use the app for your mobile and branch agents.

Entering or changing your contact data, as well as selecting cooperating tour operators, can be completed easily via your GIATA IHG-HTML account. We will set up accounts for XML and IBE users*.

* Advertising of online pictures in the built-in detail view of the operator offers is billed via your IHG contract, which means that you can better take advantage of scales that have not been fully exploited and, in many instances, avoid additional costs. Using climate diagrams as well as GIATA tips&deals in the online view (hotel location and local area information) is also free of charge for existing tips&deals accounts. GIATA will pay the costs for you.

Advantages

- connecting the “printed” catalogue with the iPad creates trust and gives the client time to consider each offer carefully
- you can target a customer group with high purchasing power accustomed to travelling often who account for above-average business volume (family holidays, club trips, short breaks ...)
- with the iPad you can take advantage of the number 1 provider in the field of tablet PCs – as of summer 2011, over 1 million iPads have been sold in Germany; estimates for 2012 predict up to 2 million iPad owners
- company iPads are also used in private contexts (train travel etc. - and catalogues can also be used offline)
- product selection and direct booking within the app reduces the bounce rate
- vacancy-checked prices are displayed immediately when browsing through the catalogue**
- original catalogues by the top tour operators make target audience-specific product selection and presentation possible
- easy booking – with “one click” link in your IBE (Traveltainment, Traffics, Travel-IT …)
- the app can be found instantly on iTunes/AppStore via a generic search, direct links on your website, in email marketing, email signatures, etc.
- you can make all your catalogues available to almost 1 million German households without any printing, postage or shipping costs

Scope of application

- on any end client iPad
- as a consultancy tool at travel agencies
- as a rental service for premium clients
- for your network marketing colleagues

** Requirements: Prices and vacancies of the desired tour operator are available in the IBE used. We are happy to individually check the responsiveness of your booking engine. The iPad must be connected to the Internet to display prices and vacancies, as well as the online view. Once loaded, catalogues can also be used offline.