GIATA MultiCodes
Unique identification and maintenance of hotel master data is becoming more and more important, particularly for high-volume internal and external communication. In response to these complex demands, GIATA has compiled the GIATA MultiCodes data pool, which comprises the GIATA Codes and GIATA GeoCodes modules, as well as hotel addresses and details regarding chain or group affiliations. The “GIATA ID” (GIATA Codes) has effectively become the standard for many notable market players, including booking engines, hotel brokers, tour operators and distributors, and will now be supplemented by the following modules (they are also available individually, as is GIATA Codes).
GIATA Codes
GIATA Codes gives over 200,000 individual hotels and hotel complexes a unique identification – regardless of how the code is written – including town and country details and the booking codes of the tour operators and hotel brokers (GTA, Hotelbeds, Hotusa, Pegasus, Tourico, Valadis, ...). Ideal for anyone who purchases from multiple sources and would like to know under which names and booking codes a particular hotel is being offered by a range of hotel brokers and tour operators.
Scope of Application
Internally, to compare the prices of a hotel offered by different providers. Externally, to avoid repeated displays of identical hotels on the website.
Advantage
No more time-consuming, manual classification. Continual updates are included in the price.
GIATA GeoCodes
GIATA currently provides regularly checked GeoCodes for over 80,000 top hotels in the most frequently booked travel destinations. The top hotels are determined via the GIATA market research tool, Statistics, and are constantly being added to. Degree of accuracy: House-number-specific (around 73% accuracy) / street-name-specific (around 12%) / locality-specific (around 7%) / city-specific (around 8%)
Scope of Application
Website of the travel agency/tour operator/portal.
Advantage
No more incorrect displays on maps (resulting from the interpolation of the previous system). Rating according to the GIATA market research tool Statistics, daily updates, regularly checked GeoCodes.
Hotel addresses
The ‘hotel addresses’ module contains a data pool of existing international hotel addresses. Every address data record contains the name and address of the hotel as well as its telephone and fax numbers. The address data record also includes any URLs and email addresses available.
Scope of Application
Internally and for publication on websites.
Advantage
No more time-consuming, manual search process. Continual updates are included in the price.
Chain or group affiliations
GIATA regularly collects and updates data concerning a hotel’s affiliation with hotel chains or groups. There is currently chain affiliation data for around 50,000 hotels on record.
Scope of Application
Internally, e.g. to invoice chains and groups with basic agreements. Externally, to correctly display the chain affiliation.
Advantage
No more time-consuming, manual search process. Continual updates are included in the price.
Advice
All of the data described above is updated daily.